| |
 |
 |
| Tanami Financial Services |
|
 |
Tanami brand identity. Client brief specified a dynamic, strong, and meaningful logo to mirror the character of the company. A series of concepts were presented and discussed in an open forum before refining the selected concept to a stage involving intensive scrutiny. The client was open to exploring visual representation of their brand which was not safe or conservative - a refreshing view in an industry previously dominated by generally unimaginative branding!
The final logo utilises strongly contrasting lime green and shades of black. The Company name is relatively large, bold, and clearly legible, while still carrying a balanced impact with the use of bright lime green colour.
Background graphic shapes represent the concept of Tanami's clients having several goals in different areas, and the potential to tailor solutions which encompass overlap among those goals.
www.tanami.co.nz |
|
|
|
|
|
|
|
