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| Novotel Lakeside Rotorua |
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Atlas Restaurant. New logo for Atlas Restaurant at the Novotel Lakeside Rotorua. Previous logo was dated and did not fit the modern style of the extensive refurbishment of the restaurant.
Client brief specified a logo which was memorable, modern, clean, and easy to reproduce across a range of media.
The design process involved presentation of concepts from an early 'work in progress' stage through numerous refinements to achieve the final approved version. Client involvement at all stages allowed us to keep the project tightly on-track to the client's vision, and to ensure the client was an active participant in the design process.
The final logo utilises modern and legible typography, and a bold graphic element. The graphic represents 38 degrees south, Rotorua's postion in latitude which subtly links to the brand name of the restaurant - Atlas.
the graphic is versatile and able to be used independently as a toned down brand element when the full logo with brand name would be over-indulgent.
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