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Pure Cruise. Client brief clearly identified the target market and the core values of the brand. Critical to said values are the natural and environmentally friendly operation of the business, and the luxurious nature of the service and product.
Hand-roughened circular graphics provide natural and organic aspect to the logo. While the bold and clear font and square edged panel provide a sophisticated and contemporary aspect.
The graphic shape was further expanded for vehicle and yacht signwriting, and graphics on collateral material.
www.purecruise.co.nz |
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